In 2016, nearly $31 billion worth of food was wasted according to a CBC report. Food waste occurs primarily at the farm, grocery store or other food distributor level. The reason food is thrown away has more to do with the fact that consumers “shop with their eyes,” so imperfect produce is rejected at the wholesale, retail, and consumer levels merely because of the way it looks. Anything that fails to meet that standard of perfection is usually thrown away. UFFeats believes imperfect produce traditionally wasted could be turned into a high-value nutritious, fresh, and frozen individually portioned meals.
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